If you are not paying attention to your mobile customers, you are missing out on large demographic. The mobile market increased 81% in 2012, over the previous year. Right now, mobile customers make up around 15% of online shoppers. That is why every business needs to pay attention to how their business is represented online, your online presence to mobile customers cannot be ignored. Here are some ways that you can ensure your small business is making the most out of the internet.
Responsive Web Design
Your website is the building block of your online presence. That is why your website needs to be easy to read and navigate for mobile customers. In the past, many businesses would have a separate custom website designed for the mobile market. This is not the ideal scenario, as it can lead to problems with logistics and search engine optimization. A mobile customer that reaches a website that is hard to read will look for another website.
A much simpler, and less expensive, option to reach the mobile market is to have a custom website built that uses responsive web design. Responsive web design is a design that responds to the user’s device by adjusting the layout and navigation of the website. If you want to see an example of responsive web design (and are not viewing this on a mobile device), shrink the width of your browser. You will notice how the menu changes to a mobile menu and everything fits in the screen. The web page is adjusting the layout based on the width of your device. This makes the page much easier to read and navigate, for mobile customers.
With the growth in mobile customers, there has also been an increase in the number of individuals that use their mobile devices for connecting to their social media accounts. Even phones that cannot fully access the internet can typically access social media feeds. Customers are more grow your small business learn more about the creation of a business blog
grow your small business
learn more about the creation of a business blog
This doesn’t mean that you need to create a profile for each social media site in order to reach mobile customers. Instead, take the time to consider the demographics of your target audience in the mobile market. Twitter, Facebook, and Google+, all have a different majority demographic. Google+ has more individuals interested in technology and tend to fall in the 20 – 30 age group. Facebook has the biggest share of online users aged 40 – 60 years old. Twitter tends to be right in the middle, with a mix of everything.
Keep Up with the Mobile Market
While these suggestions make sense now, over time everything changes. Pay attention to the trends in the mobile market. Five months from now there could be a whole new application or website that everyone uses on their mobile devices. For now, follow good common sense marketing principles. Do not completely ignore 15% of the marketplace.